Elegance is in the Italian blood, and most Italians would unhesitatingly sacrifice comfort to achieve it. Italy is a nation that cherishes outward appearances. Yes, it is great if you have a good heart, but Italians would expect you to have well-groomed hair, an impeccable sense of dressing, a really neat pair of shoes and perfect accessories besides. Italians are not at all punctual, but nevertheless watches are very important in their fashion tradition. A wristwatch can be a perfect accessory to your outfit telling how stylish and elegant you are.
That’s why watchmaking tradition is rather strong in Italy, though the number of manufactories is not as vast as in Switzerland or Germany or France. Among Italian watchmaking brands there are a lot of world famous companies whose timepieces are absolute must-haves for real people of fashion. And besides every reputable fashion house in Italy (such as Armani or Ferragamo or others) has its own collection of marvelous watches to match its most elegant collections of clothing, handbags and footwear.
Designs of Italian brand watches draw their inspiration from fashion trends, reproducing certain elements that are more of psychological nature. Among the best known Italian watchmakers there are such famous names as Bvlgari, Officine Panerai, Bottega Veneta, Moschino, Roberto Cavalli, Armani, Versace and many others. Many famous Italian designers dedicate their time and creativeness to design of watches for the well-known fashion houses all over the world. Typical Italian brand watches are glorious, functional and fashionable and a great gift to give or receive. It’s even a great gift to give to yourself.
But Italian watches are not only fashion timepieces. The following high-tech watches have also an incredible huge success in the market:
· Il Manometro by the designer Mazzuoli (ultra-technical watch)
· TechnoGraphe by Paul Picot
· the new Anonimo models with GMT
· chronograph, or the powerful Arktos by Panerai
One of the most exclusive and successful examples of great Italian watchmaking is the De Bethune line. It’s designed by David Zanetta in the tradition of the art of Italian timekeeping.
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Technorati tags:watch, wrist watch, Swiss watch, chronograph, tourbillion, Armitron, Cartier, Casio, Citizen, Longines, Omega, Seiko, Swatch, Tag Heuer, Tissot, news
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When it comes to choosing a wrist watch for a woman you always have to remember that for most women a watch is not just a mere timepiece, or a device for measuring time but rather a piece of jewellery or a smart adornment that may match any of their outfit. Today there is a great variety of watches for women made of different precious materials. But of course golden and silver watches are the most popular among the fashion conscious women. 
While golden watches sometimes look too smart and bright for everyday wear, silver timepieces can fit both an evening gown and an everyday dress or suit. And while golden watches shine as the Sun at your wrist silver ones exhale mysterious moon light that makes every woman elegant and special. That’s why watchmakers conscious of that fact produce a wide range of 
