Casio presents its new Edifice Gold Label which harmoniously replenished Edifice collection.

The new watch is peculiar for the steel case with combined black and yellow (rose gold) PVD-treatment; sapphire crystal; carbon dial; cast bracelet. At the crown and bracelet clasp there are logos of Edifice collection.

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There are two basic types of wrist watches: analogue and digital. What’s the difference between them? A digital watch is a timepiece equipped with a small computer chip and a digital display which simply shows the time as a number instead of a short hand and a long hand pointing towards some numbers on the dial.

How Did It Start?

The first digital watch, a Pulsar prototype, was developed in 1970 jointly by Hamilton Watch Company and Electro-Data. John Bergey, the head of Hamilton’s Pulsar division, said that he was inspired to make a digital timepiece by the then-futuristic digital clock that Hamilton themselves made for the 1968 science fiction film 2001: A Space Odyssey. On April 4, 1972 the Pulsar was finally ready, made in 18-carat gold and sold for $2,100 at retail. It had a red light-emitting diode (LED) display. Another early digital watch innovator, Roger Riehl’s Synchronar Mark 1, provided an LED display and used solar cells to power the internal nicad batteries.

Most watches with LED displays required that the user press a button to see the time displayed for a few seconds, because LEDs used so much power that they could not be kept operating continuously. Watches with LED displays were popular for a few years, but soon the LED displays were superseded by liquid crystal displays (LCDs), which used less battery power and were much more convenient in use, with the display always visible and no need to push a button before seeing the time. The first LCD watch with a six-digit LCD was the 1973 Seiko 06LC, although various forms of early LCD watches with a four-digit display were marketed as early as 1972 including the 1972 Gruen Teletime LCD Watch, and the Cox Electronic Systems Quarza.

A Watch to Everyone

Digital watches were very expensive and out of reach to the common consumer until 1975, when Texas Instruments started to mass produce LED watches inside a plastic case. These watches, which first retailed for only $20, reduced to $10 in 1976, saw Pulsar lose $6 million and the brand sold to competitors twice in only a year, eventually becoming a subsidiary of Seiko and going back to making only analogue quartz watches.

From the 1980s onward, digital watch technology vastly improved. In 1982 Seiko produced a watch with a small television screen built in, and Casio produced a digital watch with a thermometer as well as another that could translate 1,500 Japanese words into English. In 1985, Casio produced the CFX-400 scientific calculator watch. In 1987 Casio produced a watch that could dial your telephone number and Citizen revealed one that would react to your voice. In 1995 Timex release a watch which allowed the wearer to download and store data from a computer to their wrist. Since their apex during the late 1980s to mid 1990s high technology fad, digital watches have mostly devolved into a simpler, less expensive basic time piece with little variety between models.

Despite these many advances, almost all watches with digital displays are used as timekeeping watches. Expensive watches for collectors rarely have digital displays since there is little demand for them. Less craftsmanship is required to make a digital watch face and most collectors find that analog dials (especially with complications) vary in quality more than digital dials due to the details and finishing of the parts that make up the dial (thus making the differences between a cheap and expensive watch more evident).

Technorati tags:watch, wrist watch, Swiss watch, chronograph, tourbillion, Armitron, Cartier, Casio, Citizen, Longines, Omega, Seiko, Swatch, Tag Heuer, Tissot, news

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Digital quartz titanium Multi-Band Solar Silver Pathfinder Casio Men’s Atomic watch with gray mineral dial and fold over clasp with safety is a sport watch that can be a real helper while living an active life or staying somewhere out of civilization.

The watch is large but thin. It looks thinner than it is on the picture. But it is light and therefore very comfortable. The watch is sporty and compact. The gray dial has a digital display and day and date calendar. The watch has also a digital compass with 16 points of measurement. Its water resistance is 330 feet.

The most important this Casio Men’s Atomic watch feature is that it’s atomic and solar. Atomic means that it is accurate due to the fact that it receives daily radio signals (Signal: US WWVB, UK MSF, Germany DCF77, Japan JJY40/JJY60) automatically up to 6 times a day. And other main watch factor is its battery or rather its absence. It is charged by sunlight or any other light source. This feature in the watch will rid you of for ever from routine batteries charging and changing.

Other watch options include Altimeter, Altitude measurement data: altitude, month, date, time with high / low altitude memory and cumulative ascent / descent memory, Relative altitude display and altitude tendency graph with altitude differential graphic, Altitude alarm, Barometer, Atmospheric pressure tendency graph and atmospheric pressure differential graphic, Thermometer Display, World time with 29 times zones (30 cities), City code display, daylight saving on/off, 5 daily alarms, Countdown timer other useful features. It is a so called PC just without Internet phone.

As far as its disadvantages are concerned many complain for the watch buttons. They are placed so that it is really difficult to find them in the dark.

But in general it is a high quality watch for a low price.

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Casio has presented its new ambassador of the Edifice brand of metal watches. The new face of the company is David Coulthard, a 13-times F1 Grand-Prix winner.

Casio will introduce a completely new lineup of the Edifice watch series incorporating the latest technology and functions with the new motor sports. This new Edifice features a 1/100 second analog chronograph conveying a sense of speed and precision found in the finest sports cars.

As the lead driver for Red Bull Racing, David Coulthard is one of the most experienced drivers in Formula One with an outstanding record of thirteen Grand Prix victories and the fourth highest points total in Formula One history. His exceptional technical skills and intelligent driving make him the perfect ambassador for the Edifice lineup.

“I love the dynamic and sporty design. The use of carbon fiber on the dial is reminiscent of racing cars,� said David Coulthard. “The water resistance to 100 meters is also a useful feature for everyday use.�

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Wristwatches long ago became a full-fledged hero of the famous James Bond movies and more than once saved the Agent’s 007 life. Still in other less heroic films common characters wear quite real watches to which we usually don’t pay much attention.

Absolute Power (1997) became the first film where Clint Eastwood appeared not only as an actor but also as a director. Eastwood’s hero, a hardened safebreaker, in his everyday life prefers Rolex Day Just, but during another criminal job he wears quartz chronograph Swiss Army.

If in two first parts of Batman the main hero managed without a watch, in the third part Batman Forever (1995) Bruce Wayne acted by Val Kilmer replenished his equipment with Jaeger-LeCoultre Reverso. At the back-case there was a mini-display. And the bad guy Two-Face (Tommy Lee Jones)gave preference to Oris Big Crown.

American brand Hamilton, which is today a part of Swatch Group, is considered to be a record holder in the cinema industry because its models appeared in the Hollywood hits more often than others. Hamilton made its début on the big screen in 1961 when Elvis Presley was wearing Hamilton Ventura with a black dial during the shooting of Blue Hawaii.

Everyone has got accustomed to the fact that TAG Heuer’s watches appear as a rule in films about sport, especially about racing as, for example, in Le Mans with Steve McQueen. But another model by TAG Heuer - Kirium - can be seen also in a horror film The Bone Collector (1999) on the wrist of the chief investigator played by Ed O’Neill.

In the film about military pilots - The Broken Arrow (1996) – there were no surprises: John Travolta, an actor and a licensed pilot, wears his favourite Breitling Aerospace.

Omega Speedmaster Professional is one of the most famous watches in cinema. In Apollo-13 (1995) it was even included in the script as it was Omega that saved lives to real astronauts when on board the spacecraft all the devices failed – then the docking was carried out with the help of the mechanical chronometer.

Omega Speedmaster Professional was appreciated not only by astronauts. In the Corruptor (1999) a venal policeman from Chinatown played by Chow Yun Fat also gives preference to this model.

The Daylight (1996) starring Sylvester Stallone is very rich in close-ups of different watch models by different brands. Stallone himself wears Luminor Panerai. Other characters prefer TAG Heuer, Seiko, Casio and Bulova.

It’s interesting to trace the evolution of watches worn by the characters of Die Hard. In the first film you can notice a Rolex on the main hero’s wife’s wrist. In the second film practically all characters – from terrorists to special squad soldiers – give preference to TAG Heuer’s chronographs. And finally in the latest film Bruce Willis wears Breitling Chronomat Longitude.

It’s a common knowledge that Audemars Piguet Royal Oak Offshore was one of the sponsors of the Terminator 3: Rise of the Machines (2003). Specially for Arnold Schwarzenegger a model T3 was created. But the first time when the hero was saving the world with Royal Oak Offshore on his wrist was in 1999 in the End of Days.

And finally a recipe of success from Hollywood: in the Wall Street the character of Charlie Sheen enters the brokerage firm for the first time wearing Lorus. But he leaves it already in Cartier.

Technorati tags:watch, wrist watch, Swiss watch, chronograph, tourbillion, Armitron, Cartier, Casio, Citizen, Longines, Omega, Seiko, Swatch, Tag Heuer, Tissot, news

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