The interior design of the new Bell & Ross store is in full compliance with the brand’s spirit and philosophy – traditional for Bell & Ross products clear lines and elegance can be seen in the showcases made of dark glass and in wooden panels. To make the clients feel comfortable in the new boutique the company provided cosy leather sofas sitting on which one can endlessly admire watches by Bell & Ross.

The range of products offered by the new boutique is very wide: it includes maximally full collection of Bell & Ross watches including Left Hand Crown BR 01-92 46mm Phantom timepiece produced in a limited edition of 50 pieces in honour of the opening of the new boutique.

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Bell & Ross Opens New Boutique in Singapore is a post from: Watches world: pocket, wrist, skeletons, tourbillions | TimeBooth.com

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The new project of the reputable watchmaking brand is also connected with cars and namely the 80th International Motor Show in Geneva that starts on March 14, 2010. The prestigious event is very important for Bell & Ross: together with Peugeot the brand is going to present its new timepiece integrated into the control panel of the concept car: SR1 (Peugeot SR1 Concept Car).

The Bell & Ross SR1 Concept Watch is crafted from stainless steel, and measures 46mm x 46mm. In the fundamental dimensions and finishing of the case, it is essentially identical to the brand’s well-received BR 01-97 Power Reserve. However, the dial of the SR1 Concept watch certainly attains uniqueness with a texture that resembles the crystalline patterns of a snowflake. The boldly faceted hour and minute hands are in nickel-plated steel and present an extremely technical impression - one which coordinates superbly with the dial design, as well as the grandiose sweeping lines and futuristic gauges of the Peugeot SR1 Concept Car interior.

The watch is powered by an ETA 2897 self-winding movement, which offers a rapid advance date display, central seconds with a hacking function and a power reserve complication. Water resistance is 100 meters. The smoothly grained leather strap is made from the same leather as the upholstery of the Peugeot Concept Car and joins to a Bell & Ross tang buckle in brushed stainless steel.

The press release from Bell & Ross says that the Peugeot SR1 Concept watch is a one-off creation and will not be produced in series.

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Bell & Ross Creates Watch for Concept Car Control Panel is a post from: Watches world: pocket, wrist, skeletons, tourbillions | TimeBooth.com

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Beneath the sapphire crystal at the dial there are three concentric discs of black colour with coloured indicators: yellow stands for hours, red – for minutes and green – for seconds. The glass of the dial resembles a target. Two graduated perpendicular axes are superimposed on the disks to indicate the time.

The new Radar watch by Bell & Ross is housed by a 46-mm case crafted from 316L glass bead blasted stainless steel with vacuum carbon black finish. Water resistance is 100 metres.

The new Bell & Ross watch is powered by an ETA 2892 self-winding movement. It is secured on the wrist with a durable rubber strap.

The new Bell & Ross watch is going to be produced in a limited series of 500 pieces. The novelty will be unveiled by Bell & Ross during BaselWorld Watch and Jewellery Show 2010 and then the timepiece will be put up for sale in the brand’s boutiques.

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Bell & Ross Instrument Radar is a post from: Watches world: pocket, wrist, skeletons, tourbillions | TimeBooth.com

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Carbon has recently become a trendy material which is a synonym to advanced nano and digital technologies. It’s only natural that Bell & Ross – the brand which is widely known for its innovative advanced technology watches – used carbon for its new timepiece.

The new Bell & Ross chronograph is housed by a fully carbon square case measuring 46 mm in diameter: the case is made with the help of laying carbon layers one above the other so the architecture of the model is positioned by the company as innovative.

Owing to this technique the watch acquires additional physical characteristics as heightened durability, lightness and endurance.

The new Bell & Ross timepiece boasts additional chronograph functions as 12-hours, 30-miutes and 60-seconds counters as well as a date aperture. The hands and indices are covered with luminescent treatment. The dial is protected with sapphire crystal coated with double AR treatment. Water resistance is 100 meters.

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The new timepiece is powered with an ETA 2894 self-winding movement. The watch is produced in a limited edition of 500 copies.

Bell & Ross BR01 94 Carbon Fiber is a post from: Watches world: pocket, wrist, skeletons, tourbillions | TimeBooth.com

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The new web-store offers 300 models from all Bell & Ross collection. Currently they are available only for European customers of the brand. But the representatives of Bell & Ross claimed that in 2010 they are planning to expand their on-line market to the USA.

They also said that in their opinion one of the main advantages of on-line sales is the possibility to buy watches at any moment, 24 hours, 7 days a week as well as to broaden the geography of the brand and to oppose unofficial dealers.

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Bell & Ross Opens On-Line Store is a post from: Watches world: pocket, wrist, skeletons, tourbillions | TimeBooth.com

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