The well-known watchmaking company Bell & Ross has one more time proven that it keeps pace with the ultimate technology and presented its own application for the iPad. The previous developments of the company showed that it widely uses the modern Internet-technology: in 2009 Bell & Ross was the first to present the application for the iPhone, and at the end of the year 2009 the brand became the first to open its on-line boutique.

Strengthening its position on the Internet-technology market Bell & Ross has created a new application with four sections owing to which the users can get information about the history and mission of the brand, its collections of watches for underwater activities, it Vintage models, and to get familiar with the list of the company’s 500 official dealers all over the world. The information is available in English and French.

The new application is also available for the Blackberry and iPhone users.

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The two new models of watches by the reputable brand Bell & Ross feature one but very important characteristic – they are water resistant down to 500 or 1000 meters. And this fact makes the novelties by the renowned watchmaker a perfect companion for those who are fond of diving.

Experts agree that such a characteristic is not typical for all divers’ watches. That’s why the Instrument BR-02 is superior when compared with many divers’ novelies of the year 2010.

Together with impressive water resistance the new Bell & Ross watch boasts other additional diver functions as a decompression valve for example. The watch is also notable for perfect readability due to the luminescent hands and markers, ergonomic case and comfortable soft strap that perfectly fits the wrist.

The new Bell & Ross watch features an automatic movement BR 02 that animates the functions of hours, minutes, seconds, date and chronograph with 30-minutes and 60-seconds counters.

The watch is housed by a 316 L stainless steel case with carbon fibre. The case measures 44 mm in diameter. The black dial is notable for luminescent hand and indices. The dial is framed by a unidirectional bezel with luminescent markers. It is protected with sapphire crystal coated with anti-reflection treatment. The watch goes together with a rubber strap or with a strap made of a reliable synthetic fibre.

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The year is only started but the number of new boutiques opened by famous watchmaking brands gets bigger and bigger every month. Very recently in Singapore the prestigious Mandarin Gallery witnessed the opening of the new watch boutique of the reputable company Bell & Ross.

The interior design of the new Bell & Ross store is in full compliance with the brand’s spirit and philosophy – traditional for Bell & Ross products clear lines and elegance can be seen in the showcases made of dark glass and in wooden panels. To make the clients feel comfortable in the new boutique the company provided cosy leather sofas sitting on which one can endlessly admire watches by Bell & Ross.

The range of products offered by the new boutique is very wide: it includes maximally full collection of Bell & Ross watches including Left Hand Crown BR 01-92 46mm Phantom timepiece produced in a limited edition of 50 pieces in honour of the opening of the new boutique.

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The relations between watchmaking and automobile industries can be considered identical: super cars and concept cars make a perfect background that allows watchmakers to raise the charm and presentable look of their watches to the necessary n-power. That’s why it is not surprising that promising in this context automobile industry presents great interest for the watchmaking manufactory Bell & Ross. And this interest is far from being idle: among the most well-known projects of Bell & Ross there are those connected with cars – a chronograph for Belgian Grand Prix F1 in 2005 (Grand Prix Chronograph) and a watch for the concept car Peugeot in 2006.

The new project of the reputable watchmaking brand is also connected with cars and namely the 80th International Motor Show in Geneva that starts on March 14, 2010. The prestigious event is very important for Bell & Ross: together with Peugeot the brand is going to present its new timepiece integrated into the control panel of the concept car: SR1 (Peugeot SR1 Concept Car).

The Bell & Ross SR1 Concept Watch is crafted from stainless steel, and measures 46mm x 46mm. In the fundamental dimensions and finishing of the case, it is essentially identical to the brand’s well-received BR 01-97 Power Reserve. However, the dial of the SR1 Concept watch certainly attains uniqueness with a texture that resembles the crystalline patterns of a snowflake. The boldly faceted hour and minute hands are in nickel-plated steel and present an extremely technical impression - one which coordinates superbly with the dial design, as well as the grandiose sweeping lines and futuristic gauges of the Peugeot SR1 Concept Car interior.

The watch is powered by an ETA 2897 self-winding movement, which offers a rapid advance date display, central seconds with a hacking function and a power reserve complication. Water resistance is 100 meters. The smoothly grained leather strap is made from the same leather as the upholstery of the Peugeot Concept Car and joins to a Bell & Ross tang buckle in brushed stainless steel.

The press release from Bell & Ross says that the Peugeot SR1 Concept watch is a one-off creation and will not be produced in series.

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The renowned watchmaking brand Bell & Ross presents a new timepiece for the forthcoming BaselWorld 2010 fair. The new watch immediately attract everybody’s attention owing to a very original design. The dial of the new Instrument BR01-92 Radar looks very similar to a radar from a plane’s control panel.

Beneath the sapphire crystal at the dial there are three concentric discs of black colour with coloured indicators: yellow stands for hours, red – for minutes and green – for seconds. The glass of the dial resembles a target. Two graduated perpendicular axes are superimposed on the disks to indicate the time.

The new Radar watch by Bell & Ross is housed by a 46-mm case crafted from 316L glass bead blasted stainless steel with vacuum carbon black finish. Water resistance is 100 metres.

The new Bell & Ross watch is powered by an ETA 2892 self-winding movement. It is secured on the wrist with a durable rubber strap.

The new Bell & Ross watch is going to be produced in a limited series of 500 pieces. The novelty will be unveiled by Bell & Ross during BaselWorld Watch and Jewellery Show 2010 and then the timepiece will be put up for sale in the brand’s boutiques.

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