Bedat & Co: Sold to Luxury Concepts
February 27, 2009
Bedat & Co, the Geneva-based Swiss watchmaker, currently employing 20 people, will from now on contribute to the activities of it new parent company Luxury Concepts Watches & Jewellery, the Malaysia-based brand management company.
Earlier the company was owned by the concern of Gucci which decided to sell one of its brands. Gucci purchased Bedat & Co in December 2000. The terms of the deal are not made public. It is only announced that Bedat & Co will continue to develop, produce and supply watches under its brand-name.
Luxury Concepts is engaged in introducing and managing highly-specialized watch and jewellery brands. Through a high-end network, Luxury Concepts successfully targets watch enthusiasts who appreciate the fine art of watch making. With the presence of Viviane Fankhauser, CEO Bedat & Co, the brand is going back to design of timepieces whose timeless allure and fine workmanship are recognized worldwide as Bedat & Co trademark.
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Filed under: Bedat Watches — Ann @ 6:14 am
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