Alfex Lady Moon
May 26, 2009
The watchmaker Alfex adds new timepieces to its New Structures collection. Now it is replenished by a new, extravagant model for women – Alfex Lady Moon. The design of the new watch was inspired by the moon light which in comparison with the sunlight is not blinding and burning soft, silvery and mysterious.
Besides the moon in the new Alfex timepiece is a symbol of femininity as women are as changeable as the Moon. Moreover in this celestial body, the moon, Alfex has discovered something similarly mysterious as a woman, its shape providing the inspiration for a new lady’s watch.
The Lady Moon watch is housed by a steel round case equipped with mineral crystal. The watch is 30 meters water resistant. It accommodates a quartz movement and goes together with leather strap. The variety of colour schemes for the watch is wide: any lady can find just the timepiece to math her most elegant outfit.
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Filed under: Alfex Watches, Dress Watches, Fashion Watches, New Styles, Women's Watches — Ann @ 10:03 am
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Alfex Black Light
April 17, 2009
The Black Light watch from the Big Line collection by Alfex was created by a young designer Ivo Vaztogether with the HEEA Swiss Academy of Applied Arts from La-Chaux-de-Fonds, Switzerland. The watch is really original and eye-catching. The main peculiarity of the Black Light is the illusion of a 3-D dial which is created owing to the hour markers made of sapphire crystal and hands which run under the hour markers.
Both hands and indices are covered with bright luminescent treatment – Superluminova – and against the coal black dial under poor light create a special effect of “immersion” into the run of time. Actually the watch owes its name – Black Light – just to this original effect.
The other specs are AR-coated sapphire crystal and water resistance up to 50 meters. The case is produced in several variants: made of stainless steel or coated with black IP-treatment. The movement is based on the Swiss calibre ETA.
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Filed under: Alfex Watches, Fashion Watches, Men's Watches, New Styles — Ann @ 8:05 am
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Pazzola Giant Alarm
March 23, 2009
In honor of the 60th anniversary of the brand founded in 1948 in Lugano, ALFEX has presented a new timepiece produced in the limited edition of 600 pieces under the title Pazzola Giant Alarm. The new timepiece has replenished the collection of Alfex watches which is presented by the well-known alpine skier Bernhard Russi.
The new Pazzola Giant Alarm is really sensational for the brand which produces watches on the basis of the most widely used movements. First of all the new timepiece is a mechanical manually wound watch. Secondly the alarm signal is being activated with the help of the disc integrated into the movement and partly seen through the skeletonized dial. The new Alfex watch was designed by Marcus Eilinger.
The case of the watch is crafted from steel and is equipped with AR-coated sapphire crystal at both front and back case. The water resistance is 100 meters. The watch houses calibre MC 96.1 with 19 jewels providing power reserve for 36 hours. The movement is notable for the grained platinum and Cotes de Geneve decorated bridges.
All the characteristics together with the recommended retail price of 2 700 CHF make the new Alfex Pazzola Giant Alarm a called-for item and introduces the Swiss-Italian watchmaking company from Tessin to the new level of mastership.
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Filed under: Alfex Watches, Classical Watches, Dress Watches, Men's Watches, New Styles — Ann @ 6:23 am
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