It seems that soon the owners of an iPhone will manage to gather the biggest collection of the most prestigious and luxurious watches in the world. The only thing is that the collection is virtual. Although the latest iPhone watch applications give the owner the possibility to enjoy all the functions of the timepiece as well as its design as if it was a real one.

One more prestigious watchmaking brand has recently presented a new application for the iPhone Apple. The watchmaking company Perrelet cared for both male and female owners of the fashionable gadget and presented two watch applications – the Diamond Flower for women and the Turbine Double Rotor for men.

Based on the principle of the Double Rotor, the Turbine and the Diamond Flower twirl with your telephone’s slightest movement. Thanks to its motion detectors, the effect is extremely realistic and the illusion is so lifelike, that you may want to wear your iPhone on your wrist, because the programme will serve as your clock. The two models with their various versions will display the actual time.

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For many years the founders of the watchmaking brand Linde Werdelin Morten Linde and Jorn Werdelin have been spending their free time practicing alpine ski. That’s why they have become real experts on alpine ski tourism. In 2006 they decided to share their experience and knowledge with other amateurs of winter sports and launched a manual for alpine skiers Linde Werdelin Ski Guide with useful tips and information about European ski resorts.

This year the new edition of the Guide was published not only on paper but also in the form of an application for iPhone and iPod Touch which made the use even more convenient.

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The Swiss manufactory Jaeger-LeCoultre has become the first among the watchmaking brands to present an iPhone application which allows the users not only have a look at Jaeger-LeCoultre watches but also become a student of a watchmakers’ school and learn about all the stages of creation of masterpiece watches. The application was developed in cooperation with Phonevalley.

iPhone owners can have a close look at 60 best timepieces by Jeager-LeCoultre: from Reverso Squadra to Reverso Gyrotourbillon 2, as well as Master Compressor Diving Pro Geographic. Besides, the application features a watchmaker’s glossary and 6 lessons for amateur watchmakers. Following the lessons the iPhone owner can assemble a chronograph movement, decorate it, polish it and engrave it. The last lesson gives students the task to decorate the Reverso Neva watch setting the case with diamonds.

Having done all the lessons students can take an exam. Those who answer all the questions without mistakes will have a chance to win a prize – an excursion to Jaeger-LeCoultre manufactory.

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Watchmaking brands continue to cooperate with Apple: this time two more brands – Rado and DeWitt – have presented their applications for the iPhone.

The Rado iPhone Application allows the user to get the latest news from the brand and also find the nearest store or have a look at the ultimate novelties from all Rado collections of timepieces. The application also includes an interesting addition to all above-listed options – a Rado game. Users can download the Rado iPhone Application from the Internet.

Choosing the application offered by the watchmaker DeWitt iPhone owners will be able to have a look and appreciate 25 models of DeWitt exquisite watches. The description of each model is accompanied by detailed technical data and a 3-D image. The user can also find the nearest DeWitt boutique and enjoy video trailers featuring the most interesting DeWitt watches.

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The trend to create timepiece-applications for iPhone causes not only benefits as interaction of watchmaking and advanced technology but also certain problems. For example, in May 2009 Apple suffered from troubles caused by Cartier’s legal action stating Fake Watch application being a violation of the company’s rights for the Cartier Tank brand. The application showed a virtual watch imitating timepieces by world-famous brands.

Since that time Apple prefers to partner officially with watchmaking companies. Such partnerships are much more advantageous as the applications developed together with the producer of the timepiece features more useful and interesting functions.

The number of companies cooperating with Apple is growing. Recently the renowned watchmaker Piaget entered the list with its application Piaget Polo FortyFive virtual watch. With the help of the application iPhone owners can tell the time and take advantage of the Flyback chronograph. The application also allows finding the address of the nearest Piaget store.

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