The watchmaking brand TokyoFlash has always been famous for unusual watches notable for original and sometimes mysterious time indication. The owner of such timepiece has to get used to the gadget and its way to show hours, minute and seconds. But on the other hand watches by TokyoFlash are always trendy and fashionable: they are wonderful eye-catching accessories for those who like everything unusual.

The new hexagonal watch by TokyoFlash is just a concept by now. But very soon fans of the brand will be able to adorn their wrists with this super original gadget. The new timepiece looks very attractive: unusual shape of the case and bright colourful LEDs attract everybody’s attention.

The new Hexagon Art by TokyoFlash indicates the time with the help of LEDs of different colours at the stylish black dial: the hours are shown by the blue ones, 5-minute intervals – by the violent ones and minutes - by the pink ones. The timepiece is secured on the wrist with a stylish black steel bracelet.

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This year the impressive list of the Swiss watchmaking brands has been replenished by one more company - Edmond. Its founder, a French designer Jean-Pierre Edmond, graduated from Paris Design Academy. For some time he worked as designer in the automobile industry. He decided to change the sphere of activity and got down to development of the design of sporty accessories for the Salomon company. After having accumulated enough experience he joined watchmaking industry. For two year Jean-Pierre Edmond was preparing for the opening of his own watchmaking brand and presentation of his fist concept - the Lock-ED watch.

The Lock-ED watch by Edmond is powered by the ETA 2824-2 movement with 25 jewels. Balance frequency is 28,800 bph while power reserve makes up 40 hours. The movement animates the functions of hours, minutes and seconds as well as date indication.

The watch is housed by a 316L stainless steel case measuring 44 mm х 15 mm in size. The dial is protected with sapphire crystal. Water resistance of the new watch is 100 meters.

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The famous Hollywood actor Andy Garcia has been announced a new ambassador of the renowned and reputable watchmaking brand Baume & Mercier.

The famous actor joined the family of the brand’s ambassadors that already includes such celebrities as Teri Hatcher, Ashton Kutcher and Kim Basinger.

The first advertising campaign featuring Andy Garcia is dedicated to the Baume & Mercier Classima Exclusives XL collection of timepieces.

Moreover Andy Garcia will become the 2010 ambassador for Baume & Mercier’s charity initiative. The Baume & Mercier & Me campaign, launched in 2005, features Garcia modeling a piece from its range, and pledges to donate all royalties that would usually go to the celebrity face and campaign photographer to the charities of their choice. Garcia and the ad’s photographer Greg Gorman have requested that their fees be donated to organizations working in the fields of cancer research, child education, helping underprivileged women and the fight against poverty.

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The new concept watch Zero Wristwatch created by a German designer Robert Dabi can be considered a real challenge for those who create and wear such multifunctional devices as touch-screen timepieces of WiFi watches. Zero Wristwatch shows nothing but time. What is interesting it doesn’t show any hands or the dial either.

But at the same time the new concept watch boasts a stylish smooth case in trendy minimalist style. This is probably the main designer idea about the watch: it is free from all “unnecessary” elements that make the appearance of the watch heavier and distract attention from the device itself.

Instead of hours and minutes hands the metal markerless “dial” shows two comets – a little and a big one. They serve as the indicators of the actual time. The designer believes that it is quite convenient: the owner just has to get a bit accustomed to this original way of time indication.

Owing to the stylish design and variety of colour schemes the timepiece can become a nice accessory substituting a trendy bracelet. Unfortunately the timepiece is still just a concept and it not known when the Zero Wristwatch will be realized in production. Let’s hope it happens soon: the Zero Wristwatch will certainly become a must-have for all fashion conscious people.

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The renowned auction house of Antiquorum is glad to announce and interesting watch auction that will be held in New York on March 10-12, 2010. The event is dedicated to the unique collection of timepieces gathered by the French-American artist Pierre Fernandez Arman, one of the founders of the new realism trend in painting. Pierre Fernandez Arman has become widely known owing to his exhibitions where he was breaking, tearing, cutting and blowing with dynamite his works of art as well as to his objects of art made of polyester and plexiglass, massive sculptures and installations made of piles of identical objects. Arman was a very passionate collector – his collection includes not only timepieces but also radio sets, cars, pistols, African carving, Japanese armours, etc.

Among the highlight of the Antiquorum’s watch auction there are such timepieces as Patek Philippe Ref. 2459 Devil’s Horns, Minerva chronograph and 1940s Vacheron Constantin Ref. 3681 Black Mystery.

Patek Philippe Devil’s Horns is a real collector’s dream. The watch was produced in two different types of case decorated with “devil’s horns” with identical number. The watch is estimated for 25,000 – 35,000 USD. Minerva chronograph made in the 1930s and measuring 42-mm in diameter is estimated for 6,000 – 8,000USD. The last lot of the auction is a unique Vacheron Constantin Black Mystery watch made in the 1940s. The vintage watch features a rotary plate at the dial and measures 30 mm in diameter. This Vacheron Constantin vintage watch can become a perfect stylish accessory for ladies.

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