The famous watchmaking company Swatch says: “It’s time to get fashionable and cultured!” The popular watch brand has recently expanded its well-known Swatch & Art Collection with several new watches created in cooperation with famous artists and designers relevant to different mediums and styles.
The new five Swatch Art Specials timepieces pay tribute to the well-established links between the watchmaking brand and Art that were established in 1985 when Swatch unveiled its first Art Special timepiece at the Pompidou Centre in Paris. This spectacular watch gave birth to a whole collection of original timepieces created in cooperation with famous vanguard artists from around the world.
The first to welcome into the Swatch family of artists is Manish Arora, an Indian fashion designer, who has created a Bollywood-inspired ‘movie’ timepiece. The Charmingly Beautiful watch is notable for playful colours and comic-strap images on the bracelet.
Two more timepieces that replenished the Art Collection by Swatch were created by Enki Bilal, a French artist, writer and film director. His timepieces reflect the distinctive style of his graphic novels and comic books. The timepieces were given the names of Too Many Memories and Into Each Other.
The third artist to cooperate with Swatch is Cassette Playa, an English fashion designer who has presented a funny one-eyed watch glowing in the dark – the Playa Look.
And finally, Ivan Navarro, a Chilean sculptor and visual artist, has become the forth to create a new timepiece for Art Collection. He has come up with has an exciting image of a skull and crossbones on a mirror. The watch was given the name of You Stop You Die.
We’ll remind you that the list of artists that worked together with Swatch to create the Swatch & Art Collection includes such notable personalities as the sculptor and writer Ted Scapa, the Spanish film director Pedro Almodovar, the well-known painter, and New York City’s ‘urban primitivist’ painter, Billy The Artist, and the French street painter and rapper Grems. Together they managed to create a spectacular collection of original timepiece that have every right to be called objects of art.
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