Famous Paris journalist Gregory Pond composed the list of the most expensive 50 watch brands, which was published in the weekly Business Montres.

In that case “expensive� means new modern tendency to estimate the price of the brand. As it is known the most famous brand in the world is Coca-Cola and the only watch brand which belongs to Top-100 of the world’s brands is Rolex.

Gregory Pond, the observer of Business Montres and one of the most authoritative journalists in the watch industry, composed his own rating only among watch brands. He based the price of the brand on the following criteria: the range of circulation, distribution net, the growth potential, team’s creativity and the effectiveness of the management and finally the principal group of customers.

And of course Rolex appears on the first place. Then goes Cartier and Patek Philippe closes the three of leaders. It is interesting to know that for the first time in the list of the most expensive watch brands you can find not only Luxury but also the first mass fashion-brand Guess. The brand got the honorable 38th place due to the high rate of popularity and creativity potential.

And the entire list looks in the following way:

1. Rolex (Hans Wilsdorf’s fund) – 3913mln.euro
2. Cartier (Richemont) – 1993mln.euro
3. Patek Philippe (Shtern family) – 1206mln.euro
4. TAG Heuer (LVMH) – 1192mln.euro
5. Omega (Swatch Group) – 1168mln.euro
6. Chopard (Shoyfile family) – 532mln.euro
7. Frank Muller – 505mln.euro
8. Breitling (Shnaider family) – 479mln.euro
9. Audemars Piguet – 434mln.euro
10. IWC (Richemont) – 421mln.euro
11. Piaget (Richemont) – 409mln.euro
12. Breguet (Swatch Group) – 392mln.euro
13. Bvlgary (Trapany family) – 384mln.euro
14. Chanel (Vertchaimer family) – 334mln.euro
15. Tissot (Swatch Group) – 333mln.eoru
16. Jaeger-Le-Coultre (Richemont) – 329mln.euro
17. Girard-Perregaux (Sovind Group) – 309mln.euro
18. Swatch (Swatch Group) – 302mln.euro
19. Longines (Swatch Group) – 294mln.euro
20. Hermes – 289mln.euro
21. Louis Viutton (LVMH) – 267mln.euro
22. Rado (Swatch Group) – 252mln.euro
23. Montblanc (Richemont) – 246mln.euro
24. Vacheron Constantin (Richemont) – 237mln.euro
25. Hublot – 221mln.euro
26. Roger Dubuis (Curlos Dias) – 209mln.euro
27. Officine Panerai (Richemont) – 206mln.euro
28. A.Lange&Sohne (Richemont) – 191mln.euro
29. Raymond Weil – 175mln.euro
30. Zenith (LVMH) – 161mln.euro
31. Baume&Mercier (Richemont) – 148mln.euro
32. Richard Mille – 133mln.euro
33. Blancpain (Swatch Group) – 117mln.euro
34. Ulysse Nardin (Rolph Shnaider) – 109mln.euro
35. Ebel (Movado Group) – 108mln.euro
36. Festina – 106mln.euro
37. Gucci (PPR) – 105mln.euro
38. Glashutte Original (Swatch Group) – 104mln.euro
39. Guess (Timex Group) – 103mln.euro
40. Breil (Binda) – 101mln.euro
41. Harry Winston – 86mln.euro
42. Victorinox – 77mln.euro
43. Tudor (Rolex) – 73mln.euro
44. Maurice Lacroix – 68mln.euro
45. Chaumet (LVMH) – 65mln.euro
46. Corum (Vunderman family) – 65mln.euro
47. Movado – 62mln.euro
48. Technomarine (Frank Dubarri) – 54mln.euro
49. Dior (LVMH) – 52mln.euro
50. Charriol – 48mln.euro

Visit our WATCH STORE to find the watches made by brands from this list.

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