What about using Playboy and similar adult magazines as a new marketing channel to advertise luxury watches?
Russian watch company ‘Rekord’ sponsored the ceremony ‘Playmate of the Year 2006 PLAYBOY Russian Edition’. The event took place on July 12, 2006 in ‘Parisienne’ restaurant (Moscow).
Playmate of the Year 2006 - Olga Kurbatova (see the top image) has received an exclusive gold watch with diamonds. The company produced just one copy of the watch for this very event.
‘Rekord’ company seems to be happy with their partnership with Playboy magazine. Anna Staryh, Playmate PLAYBOY 2003, is ‘Rekord’ company ambassador in Russia (see the below image).
‘Rekord’ watch company is among top Russian watch brands, though it is not widely known outside Russia. The company makes mechanical as well as quartz watches including watches with complications: chronographs, skeletons, tourbillions. Unfortunately, the company website does not have an English version.
Technorati Tags: playboy, playboy playmate, cartier, wrist watches, Swiss watches, Lange & Sohne, Eterna, Vostok, Poljot, Orion, Vacheron Constantin, Piaget, Corum, Patek Philippe, Breguet, IWC, Longines, Blancpain
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