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 Bernhard Lederer is a qualified master watchmaker since 1984. Born in Kornwestheim, a small town near Stuttgart in 1958, Bernhard Lederer was “more interested in how a watch is made to tick than in how a Latin verb was conjugated.” Being endowed with nimble hands and an inquisitive nature, but knowing nothing about either watches or clocks, Bernhard took apart and repaired his first clock when he was fifteen years old. A year later he inherited two pocket watches from his parents’ family and suddenly the watch bug bit him.
With the course of time Bernhard Lederer started his own atelier called Uhrenmanufaktur Lederer. He specialized in the restoration of vintage timepieces. At that time he also begun to develop his own watches and in 1985 he was accepted to join the Horological Academy of Independent Watchmakers. It wasn’t until the year of 2000, when Bernhard Lederer found his watch brand Bernhard Lederer Universe, Blu, as we know it now.
The first prototypes and watch concepts were presented at Basel in 2001. The following year using innovative mechanical movements Bernhard Lederer created the first Blu collection.
Bernhard Lederer says: “I create watches that are completely different. I learned to listen to people within the industry and then I created a strategy. I had the luxury of being able to develop something original and I now know that we have chosen the right direction … Time is something emotional, it is something to be enjoyed and not destroyed by hands fighting to show something or other. What I try to do is show just how beautiful it is to have time and how beautiful time can be”.
Blu watches are surprising and fascinating because they do more than simply keep the time, they remind people that their time is their own, yet despite all the philosophical and aesthetic implications, they remain an instrument that displays the precise time. Blu watches are innovative – both technically and aesthetically. The movements are the equivalent of a chronometer.
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