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 Follifollie was founded in 1982 in Greece by Dimitris Koutsolioutsos. Follifollie is a company that designs, manufactures and distributes its own brand of watches, jewellery and fashion accessories. The target group is mainly 20-40 years old, fashion conscious, working women and the brand’s core values are affordable, fashionable luxury.
As fashion brands increasingly become players in the watch market these days, Follifollie, with its unique product mix and pricing has successfully implemented its formula through a selected distribution network. Following the success of this solid distribution avenue in Taiwan, Korea and Malaysia and with a firm established brand name in the Asia Pacific area, the company is well on its way to developing the same formula in Europe and already enjoys a successful international presence in more than 270 points-of-sale in more than 20 countries.
Design and functionality are the key elements in creating a Follifollie watch. As multiple watch ownership is no longer an extravagance, the brand studied the watch market and what the ever-growing style conscious watch consumer expects today. The company uses the same approach as it does for its highly successful jewellery collections – i.e. designing watches to complement trends in clothing and fill a specific gap in the market. Its vast watch collections play with light and colour whilst balancing elegance with personalized styling - the fundamental aspects that have catapulted Follifollie watches into the spotlight of the fashion watch industry.
To complete its successful line of watches, Follifollie introduces its new diamond-set watch collection. Inspired by female film stars from the last century, the eight styles with diamond pavé setting in a steel case offer the wearer something desirable and indulgent. The dials are emphasized with unusual styling and are mounted on a sophisticated full grain leather black strap.
Follifollie has created a unique alternative through its pricing and these watches confirm Follifollie’s philosophy that an affordable, fashionable luxury is within everybody’s reach.
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