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 DOXA was founded in 1889 in the heart of one of Switzerland's major and most inventive watch making areas, the canton of Neuchatel's Jura Mountains.
Today DOXA brings to the industry a perspective forged over a century of often pioneering watch design.
Georges Ducommun (1868-1936), the founder of DOXA, was born in Le Locle, Switzerland. He was one of 13 children of a poor family. At the age of 12, he became an apprentice in a manufacture specialized in casing-up watch movements. He started his own watch repair business when he was 20. The success of his watches enabled him to live in Chateau des Monts, today home of the world-renowned Le Locle horological museum. From there he made the daily journey to his factory by carriage.
At the beginning of the 30's, the fast evolution of aircraft and automobile industry put pressure on the watch-making industry; it was one of the greatest challenges ever for the watch manufacturers. As an astute industrialist and passionate automobile owner, Georges Ducommun reacted to the evolving car racing market and started to develop instrument-panel clocks for cars (and aircraft). For those, he used a high-grade 8-day watch movement, which he had patented in 1908.
The greatest automobile manufacturer of that age, BUGATTI, equipped its famous race cars with DOXA 8-day movement instruments.
In 1967 DOXA created a new generation of dive watches and "orange mania” was born by introducing the world’s first orange-faced dive watch equipped with a patented no decompression dive table bezel. Since that time SUB collection has become the leading line of watches made by the company.
Now the legend is back in limited editions of 5000 pieces per series. Like its predecessor, the DOXA SUB750T comes in a large 45 X 47mm rugged stainless steel case, with a Swiss automatic movement, and a patented no decompression dive table.
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