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 Chopard is a luxury watch, jewelry, and accessories company founded in 1860 by Louis-Ulysse Chopard. Today, the company is well-regarded in the watch-making field for creating luxury watches and mechanical complications.
Baron Horst, a hereditary watchmaker, opened the first Chopard watchmaking workshop in 1860 in a small town of Sonvilier located in the Swiss Jura Mountains. Having maintained his family horological traditions, Horst-Ulysse concentrated on developing precise pocket watches and chronometers based upon innovative ideas.
In 1980 the Chopard Company debuted with sports watches on leather straps. The range of Happy Diamonds watches was enlarged by jewelry pieces. The first Chopard boutiques were opened in Hong Kong, Geneva and Vienna in the 1980-s.
In 1988 Chopard established the cooperation with the Mille Miglia, an annual Italian rally where vintage and classic cars take part. To mark the partnership, Chopard has maintained the tradition of developing a new special edition Mille Miglia timepiece every year.
The Chopard Happy Sport collection appeared in 1993. In 1996, the Chopard Company opened its independent movement factory in Fleurier. The first Chopard in-house movement was named L.U.C. It served as a base for other Chopard independently produced movements.
In 1998 the Company partnered with the annual Cannes International Film Festival. In 2000 the beginning of the new millennium was marked by the introduction of the Chopard L.U.C Quattro watch, powered by a technically advanced caliber with four barrels - an innovation that provided 9-day power reserve.
Chopard holds three production sites located in Geneva, Fleurier in Switzerland and Pforzheim in Germany. The Company has organized its products distribution through 13 subsidiaries placed all over the world. In addition, the brand has opened over 90 brand boutiques.
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